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Examine the current internal marketing environment

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Reference no: EM132363637

Internal analysis

  • Define internal analysis and describe why an internal analysis is important. Identify the main elements of an internal analysis. (Theory).
  • Examine the current internal marketing environment, highlighting the most influential factors. (Application).

Among the factors and analysis identified in your research as important, ensure to also include a comprehensive audit and evaluation of the current marketing positioning, targeting and marketing mix.

Reference no: EM132363637

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