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Question 1: Examine the corporate marketing approach to sustainability
Question 2: Look at the different ways the company is doing sustainability marketing and provide examples (include advertising pieces as support in the appendices) - discuss in terms of the five (5) principles of sustainable marketing
Question 3: Discuss and examine the alignment of the marketing with corporate strategy (section 1.0); and consumers (what type of marketing; greenwashing etc.)
Question 4: What are your own perspectives and views on the company marketing approach -good; bad; suggestions
Examine how your pricing strategy supports your branding strategy. Prepare a distribution channel analysis identifying the wholesaler, distributor, and retailer relationships (include any e-Commerce as well).
Assess how globalization and technology changes have impacted the corporation you researched. Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns
A customer relationship model attempts to enhance the relationship between the organization and the customer. The goal is to improve customer loyalty while.
Discuss your strategy for positioning and differentiating your product. What market segments will you target? What is your value proposition?
1q. you are jennifer. what talking points would you prepare to support case. include both strengths and limitations of
Develop a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required
Explain the elements of project management and its relationship to human resource management. Assess organizational strategies that contribute to effective.
based on the new product or service created in learning team meeting one prepare a 1400-1750-word paper to include the
Include all supplemental Gantt charts and diagrams related to your project.
in 2011 atampt attempted a merger with t-mobile. the justice department sued under the act claiming that the merger
Calculate annual ordering costs with holding costs (ignoring safety stock) for the EOQ. What do you notice about two? Suppose OfficeMax currently orders 120 printers at a time. How much more or less would OfficeMax pay in holding and ordering costs ..
Determine which reference groups influence this market segment. Strategize which diffusion rate is most appropriate for this product to move it into national prominence.
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