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Examine the corporate marketing approach to sustainability

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Reference no: EM132481832

Question 1: Examine the corporate marketing approach to sustainability

Question 2: Look at the different ways the company is doing sustainability marketing and provide examples (include advertising pieces as support in the appendices) - discuss in terms of the five (5) principles of sustainable marketing

Question 3: Discuss and examine the alignment of the marketing with corporate strategy (section 1.0); and consumers (what type of marketing; greenwashing etc.)

Question 4: What are your own perspectives and views on the company marketing approach -good; bad; suggestions

Reference no: EM132481832

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