Examine the buying behaviour patterns of pakistani women

Reference no: EM133289395

Assignment:

Dear Tutor:

I want you to help me in making hypothesis from the following variables for my research project

The topic is : "Factors affecting purchasing behavior of skincare products "

The purpose of this study is to examine the buying behaviour patterns of Pakistani women related to facial skin care products. This research aims that There is significance impact of quality of product on purchasing decision. In addition to it, this research also aims that, There is significance impact of brand, price, advertisement, word of mouth on purchasing decision.

Independent variables are:

Brand
Perception
personal factor
social factor
cultural factor
Price effect
marketing communication
attitude
values and goals
consumer decision making
problem recognition
information search
evaluation of alternatives
purchase decision
Word of mouth
advertisement

Dependent variable is

Consumer behavior of skincare products

Reference no: EM133289395

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