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Assignment:
Companies categorize their customers by market segments. Choose a brand and share an advertisement (include the image of the ad in your original post). Based on the advertisement you chose, identify and provide a rationale for at least three different methods of segmenting a consumer market (i.e., demographics, psychographics, generations, geographic, geodemographics, benefits, and usage).
Next, examine how the brand is approaching its positioning strategy (i.e, product attributes, competitors, use or application, price-quality relationship, product user, product class, or cultural symbol).
What can Banyule DigiDECL do to educate more people about the benefits of co-working and attract more membership? What can they do to clearly convey their point of difference? (Amy)
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A car company is marketing a new car model that is larger and more luxurious than any of the models currently in the product line. It is also significantly more
Many marketers may find language as a barrier or challenge when marketing to different cultures. What are some other considerations that should be vetted.
What could be reasons for the poor quality and what would your recommendations be for the organization to improve on this.
Giant superstores called category killers are very popular. How is a category killer different from other types of retailers? How will online retailing affect category killers? Give an example of a category killer that you feel has been affected ..
In preparation for the course project do some outside secondary research on the Sensor industry and collect data and a list of competitors.
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Define a "core capability." What are the core capabilities of Amazon, Google, and Walmart? List some new markets to which these companies could creatively.
Write a paper that explains the treatment of internal and external stakeholders. describe one organization that does a great job treating internal stakeholders.
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