Examine the benefits of producing tourism strategic plans

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Reference no: EM132254111

Learning outcomes

Knowledge

1. An ability to express the rationale for visitor industry planning

2. An ability to use and evaluate standard techniques and approaches to strategic visitor industry development.

3. An ability to apply the principles and practice of marketing at the strategic level.

4. An ability to draw upon a range of approaches when formulating appropriate strategies.

Scenario

Broadstairs is a beautiful town on the East Kent coast, between Margate and Ramsgate. The town has seven beautiful sandy bays, a characterful high street, pretty parks and plenty of things to see and do. However, with the rise of package holidays and low cost airfares making foreign travel much more accessible and affordable, Broadstairs has been struggling to compete. The local authorities though, are keen to come up with a tourism plan that will help Broadstairs coastal area to build on their heritage and take advantage of new opportunities to develop strong economies and communities for the future. Their long-term ambition is to see Broadstairs thriving, with a vibrant, creative and sustainable economy based on strong local businesses that meet the needs of residents, visitors and investors in the town. Therefore, your task is to:

Part 1

A. Examine the benefits of producing tourism strategic plans for a coastal area and illustrate that with an example of a destination that has benefited from it. (academic and other sources must be used)

B. Evaluate the importance of Collaborative Planning in tourism and justify why this approach would be useful for Broadstairs coastal area. Discuss the pros and cons of this approach.

Part 2

C. Compile a brief tourism strategy with clear vision and objectives, which will address the current issues and challenges that Broadstairs is facing.

D. Describe how your vision and objectives could be implemented and identify the key stakeholders in charge of delivering those objectives.

E. Evaluate how your strategy is going to benefit the residents and visitors socially and economically.

You can use maps, images, diagrams, tables and other figures to help communicate what you want to say. Label all figures. The report must be 4,000 words (+/- 10%).

Presentation

You must use Times New Roman point 12 and double line space your essays. Never underestimate the difference good presentation makes and always proof read your essay.

Verified Expert

The present solution is based on a tourism strategic plan. The total word count of this solution is more than 4000 and is prepared according to the given instructions and rubrics.All the contents present are unique and are free from any type of plagiarism.The final format of the solution is submitted in Microsoft office word document file and the references are given in APA style.

Reference no: EM132254111

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Reviews

len2254111

3/12/2019 12:46:39 AM

40 – 49% Some correlation with the requirements of the assessment but there is a Basic understanding of the subject but addressing a limited range of Largely descriptive or narrative, with little evidence A basic argument is evident, but mainly supported by assertion and there may be a lack of clarity and

len2254111

3/12/2019 12:46:32 AM

50 – 59% Some attempt to address the requirements of the assessment: may drift away from this in less focused passages Adequate knowledge of a fair range of relevant material, with intermittent evidence of an appreciation of its significance Some analytical treatment, but may be prone to description, or to narrative, which lacks clear analytical purpose

len2254111

3/12/2019 12:46:23 AM

70 – 75% The work examined is excellent and is evidence of comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are satisfied At this level it is expected that the work will be excellent in the majority of the categories cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

len2254111

3/12/2019 12:46:18 AM

76-85% The work examined is outstanding and demonstrates comprehensive knowledge, understanding and skills appropriate to the Level of the qualification. There is also excellent evidence showing that all the learning outcomes and responsibilities appropriate to that level are fully satisfied. At this level it is expected that the work will be outstanding in the majority of the category as cited above or by demonstrating particularly compelling evaluation and elegance of argument, interpretation or discourse.

len2254111

3/12/2019 12:46:13 AM

86 – 100% The work examined is exemplary and provides clear evidence of a complete grasp of the knowledge, understanding and skills appropriate to the Level of the qualification. There is also ample excellent evidence showing that all the learning outcomes and responsibilities appropriate to that Level are fully satisfied. At this level it is expected that the work will be exemplary in all the categories cited above. It will demonstrate a particularly compelling evaluation, originality, and elegance of argument, interpretation or discourse.

len2254111

3/12/2019 12:46:09 AM

Presentation You must use Times New Roman point 12 and double line space your essays. Never underestimate the difference good presentation makes and always proof read your essay. You will be marked in accordance to the University of Sunderland assessment criteria attached below. The assessment criteria covers; Relevance, Knowledge, Analysis, Argument and Structure, Critical Evaluation, Presentation, Reference to Literature.

len2254111

3/12/2019 12:45:43 AM

100% of the marks for this module are allocated on the basis of a written assignment. Some of the activities organised in class involve you working in groups to develop skills and knowledge that feed into the assignment. In addition, you are encouraged to visit the site that the assignment is based on and you are free to do this in groups. You may also find it helpful to discuss the themes involved in the assignment in groups. However, the final written assignment is an individual piece of work and you must write it individually.

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