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Assignment - Read the attached article and write a short report that answers the following question:
1. Describe hybrid channels or "hybrid distribution strategy" used by firms these days.
2. Examine the benefits and challenges faced by firms that use the "hybrid distribution strategy".
Article - Hybrid channel conflict: causes and effects on channel performance by Kevin L. Webb and John E. Hogan.
Attachment:- Article.rar
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The paper is the related to hybrid marketing and the effective tools through which it would help to attain the market. This paper also highlights the requirement of the marketing tools and the application of it. This paper has been prepared in Microsoft Word Document.
Amazing work all the required points are covered. Questions are well explained with the help of case material. Self-reflection is also being added by the writer.
Hybrid channel conflict is required to be followed to answer the questions. You can use your analysis also to answer the assignment questions. The report should be based upon the questions you will answer in the form of case reflection.
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