Examine the assessment of demographics-lifestyle

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Reference no: EM133661155

Assignment:

Lifestyle lookup exercise

Assignment is to go to the Environics web site and use their PRIZM5 lifestyle segmentation system to examine the assessment of demographics, lifestyle, consumer behaviour and settlement patterns in Canada.

Using the postal codes P3A4R5, P3C4H8 & P3E3V6 identify the segment associated with each postal code and discuss what significance the segment would have to sellers of relevant products or services. What types of product/services would be attractive to the segment. How could sellers communicate with the particular segment? What would be the best message and what would be the best way to distribute it to them?

Reference no: EM133661155

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