Examine relevant consumer behavior for your target market

Reference no: EM132399709

Assignment: Part B: Your Marketing Plan

Using the same hypothetical company from Assignment 1, for this assignment, you will focus on the company's branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should create and/or make all necessary assumptions needed for the completion of this assignment.

Instructions: Create the second part of your marketing plan:

1. Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

2. Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.

3. Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.

4. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.

5. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.

6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other similar websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double- spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

1. Analyze marketing environments and strategies used to strengthen product or service positioning.

c. Examine the marketing science of customer behavior and products in the marketing exchange process.

2. Evaluate marketing strategies used to create/communicate customer value.

a. Analyze the marketing framework through a situation analysis.

b. Evaluate target customer segments and positioning products within these segments.

c. Evaluate the basis for market segmentation and approaches to segmentation.

3. Create an effective marketing plan.

a. Develop recommendations based on market analysis and strategy.

b. Develop strategies to assess performance and achieve marketing goals.

c. Develop dynamic strategies for competing.

d. Develop branding strategies for existing and new products or services.

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here.

Reference no: EM132399709

Questions Cloud

Conduct a two-tailed test and then see what you find : Using the appropriate statistical table, what is the approximate p-value for this test? Conduct a two-tailed test and then see what you find.

Should we continue to measure gdp as we do now : GDP is the sum of all income earned in a country during a year. Alternatively, it can be thought of as the value of all production in an economy during a year.

Giving the standard deviation of the distribution : Quantify the uncertainty of your estimate by giving the standard deviation of the distribution. Round your response to at least three decimal places.

What are the implications of the profit changes : Which sectors, if any, experienced losses? What are the implications of the profit changes for expansion or contraction of the particular industries?

Examine relevant consumer behavior for your target market : Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension.

Probability of getting a 700 or above : There is only a 23% chance you took a preparatory class. 10% of people score a 700 or above on the math SAT.

What is the probability that arielle will go to : Use for questions 4-7. Arielle is taking a road trip this summer. There's a 40% chance she'll travel to New Mexico and a 70 % chance she'll travel to Wyoming.

Who were the progressives and what were their contributions : Who were the progressives? What were their major causes and goals? What were their contributions? Your response must be based on information in Chapter 21.

Estimate the population mean of y : Based on your estimator, what is the estimate for µy? Will your estimator be more efficient if we have access to a larger sample? Greater than n=6?

User Account

All Pages