Reference no: EM131242987
Write a four to five (4-5) page paper in which you:
1. Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
2. Assemble a marketing strategy for your product, and determine an appropriate time table to implement your plan). Provide a rationale for your response.
3. Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position. For example, "Our product is the fastest in its class for half the price." Note: See pp. 54 - 55 in the textbook for examples of perceptual maps. You may use Microsoft Word, PowerPoint, or other equivalent software to create your perceptual map.
4. Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
5. Develop your company's mission statement and company introduction.
6. Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.Note: Wikipedia and other Websites do not qualify as academic resources.
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Determine the primary and secondary target markets
: Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.
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Compute its poles and design cascade realization of system
: Compare the poles obtained in parts (b) and (c) with those in part (a). Which realization is better? Sketch the frequency responses of the systems in parts (a), (b), and (c)
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Describe the significance of any ethics-based decision
: Explain the significance of any ethics-based decision your research finds and the affect it had or has on overall morale, relationships within the organization, and ultimately overall productivity levels.
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Write an explication of one of the assigned poems
: Write an explication of one of the assigned poems. - focus on the poetic techniques of diction, tone, image, and/or figurative language.
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Examine relevant consumer behavior for your target market
: Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement and marketing strategy are right for the identified target market.
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How well has it been received or accepted and why
: How well has it been received or accepted, and why? What is driving the need for this transformational change? Why is this considered a transformational change? Why can the firm not just keep doing what it has been doing?
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Health care and medicine in today world
: Please choose one question & write 150 words. What impact will the implementation of the ICD-10-CM coding system have on health care and medicine in today's world?
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Review the various lean production and six sigma
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Which statements is not true regarding buyers right to cover
: Which of the following statements is not true regarding the buyer's right to cover? Under UCC warranty law, which of the following is a FALSE statement?
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