Examine raducanus social media accounts

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Reference no: EM133318939

Assignment:

Trace the evolution of athlete marketing from its origins to the present detailing the factors contributing to its evolution, as well as current trends. Examine Raducanu's social media accounts, and discuss the concepts of authenticity and interface value outlining how her use of various social media platforms will impact them (authenticity and interface value) as they relate to her brand-building efforts. Assuming you're working for IMG, what strategic advice (strategies and tactics) would you recommend to commercialise Raducanu's brand (not including endorsement deals), ultimately generating greater revenue for her over the long term. Consider in your plan fan engagement initiatives, social and digital media, the various elements of popular culture and strategies and tactics other athletes have deployed to commercialise their brand, along with her key traits (youth, multiracial background, bilingual, novelty, social media savvy).

Reference no: EM133318939

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