Reference no: EM132478081

Create a 20- to 24-slide presentation, including detailed speaker notes, addressing the following:

Select four of the following marketing methods and explain how they should be used by your company to align best with your target segment and product definition:

1. Advertising
2. Public relations
3. Traditional digital marketing
4. New digital marketing techniques (Be sure to describe the new method in addition to how it will be used.)
5. Direct marketing
6. Event marketing
7. Outdoor advertising

Select two of the following forms of sales promotion to promote your product and explain the reasoning for each of the choices:

1. Coupons
2. Deals
3. Premiums
4. Contests
5. Sweepstakes
6. Contests
7. Samples
8. Loyalty programs
9. Point-of-purchase displays
10. Rebates

Question 1: Discuss ways that you can demonstrate to the bank that this company is a socially conscious organization and will be involved with local social endeavors.

Question 2: Discuss ways that your company could expand into the global market.

Question 3: Examine promotional methods that could be used to market your lemonade globally.

Question 4: Examine any ethical or moral issues you may encounter in developing and utilizing the various forms of sales promotion.