Examine product packages or point-of-purchase information

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Reference no: EM133300524 , Length: 4 Pages

Assignment:

Course: Consumer Behavior and Marketing

Visit a grocery store. In a 3 to 4 page APA-formatted paper supported by photos and at least three credible sources, respond to the following:

Examine product packages or point-of-purchase information that could serve as retrieval cues for a brand's ongoing advertising campaign. Describe the nature and effectiveness of the retrieval cues utilized. Could they have been better? Explain.

Select a product that you feel has a good product position and one that has a weak position. Justify your selection. Describe an ad or package for each product and indicate how it affects the product's position. Remember to include photos.

Reference no: EM133300524

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