Examine mobile and email marketing methodology

Assignment Help Finance Basics

Reference no: EM132624429

Question 1: Examine mobile and email marketing methodology.

Scenario Information

Your small marketing consulting firm was recently hired by Costa's Customs. Costa's Customs is a clothing retail company considering a complete rebranding, as their current reputation is dated and no longer appealing to desired market segments. In the past, Costa's Customs experimented with digital marketing initiatives but the campaign had been poorly thought out and poorly implemented. The previous campaign had very little engagement and was a failure that turned management off from online marketing channels completely. Costa's Customs' current marketing strategy ignores all forms of digital marketing. They've come to your company for advice and recommendations for improving their marketing efforts. Your administrator has put together some preliminary research on Costa's Customs' background for you to look over. Click on the link below and read through it in order to familiarize yourself with the business.

Costa's Customs' Company Profile Click for more options

Your administrator lets you know that Costa's goals are to grow online clothing sales by 50% within 6 months and traffic to their website's blog by 100% in 18 months.

Instructions

You have recently discussed digital marketing with some colleagues working at different companies, and you realize that email and mobile marketing strategies are missing from the Costa's digital marketing efforts. Since many of your customers could be reached there, you approach your administrator with this information, and she has asked you for a report detailing:

Question 2: Summarize email and mobile marketing and include an analysis of the strengths and weaknesses of each method.

Question 3: Hypothesize on how each could be used by the case document company and what the strategy might look like.

Question 4: Include a visual mockup for a Costa's marketing email using a free account on Mailchimp.com or other email service provider, including subject line, pre-header, image, body copy, and call-to-action.

Question 5: Select an existing mobile ad template (320 X 100) you feel is effective on BannerSnack.com (free account) or other graphic design software, and make edits tailored to Costa's with justification for your creative choice. Supply the .jpeg or .png of the edited mobile ad you created. Conclude your report.

Question 6: Why it is important to pursue email marketing campaigns?

Question 7: Why is mobile marketing important to act upon instead of simply focusing on marketing solely to a desktop computer world?

Reference no: EM132624429

Questions Cloud

How migraine can effect socioeconomic growth : How Migraine can effect socioeconomic growth?

Social institution of policing : 1. Imagine a scenario where in the social institution of policing was to be removed from society.

Conduct a literature review of health care organizations : In addition to your assigned reading, conduct a literature review of health care organizations that have implemented an EHR. Identify one health care.

Determine whether the objectives are properly influenced : State your opinion on whether you believe this digital marketing plan provides value to the business and promotes engagement with customers

Examine mobile and email marketing methodology : Select an existing mobile ad template (320 X 100) you feel is effective on BannerSnack.com (free account) or other graphic design software

Analyze the pros and cons of centralized structures : Analyze the pros and cons of both centralized and decentralized structures. Explain whether a decentralized structure would work for any organization.

Relate the stock price to price-to-earnings ratio : Evaluate trends in stock price, dividend payout, and total stockholders' equity. Relate recent events or market conditions to the trends you identified.

Processes of bone formation and bone diseases : Describe the differences between intramembranous and endochondral ossification. Begin with a brief description of each process,

What do you make of karl marx contributions to sociology : What do you make of Karl Marx's contributions to sociology? What perceptions of Marx have you been exposed to in your society, and how do those perceptions infl

User Account

All Pages