Examine industry trends and competitive forces

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Reference no: EM133518179 , Length: word count:2900

Strategic Management

Industry Analysis and Organisation's Competitive Strategy

You are required to conduct an in-depth analysis of a particular industry. You will need to examine industry trends, competitive forces, and market dynamics to identify strategic opportunities and challenges. Based on your analysis, you need critically analyse positioning strategy/competitive strategy for a company operating within that industry. Hence, you are to select an industry; you are to identify an organisation within this industry; you are to conduct institutional/macro, industry, and organisational analyses; you are to explore positioning or competitive strategy of the selected organisation and justify from key findings from the above analyses and appropriate theories and concepts in strategic management; and conclusion and recommendations.

You can structure your assessment in a way of covering and addressing above key aspects. Your analysis and report may include:

Executive Summary

Introduction: Background/Context, purpose of the report.

Macro Environmental Analysis: This analysis should encompass a global and country-specific examination related to the chosen industry. Various analytical models/frameworks such as PESTEL, Institutional, and Cultural/CAGE should be used to explore global and country-specific trends, challenges, opportunities, and discontinuities relevant to the selected industry.

Selected Industry Analysis: This section should include various industry analysis models and tools such as Competitor Analysis (Five Forces), Industry Driving Forces, Industry Life Cycle, Industry Value Chain Analysis, and any other relevant industry analysis frameworks. The goal is to uncover opportunities, threats, gaps, challenges, and trends within the industry to provide industry insights and foresight.

Selected Organisational Analysis: This part should focus on analysing the chosen organization within the industry. Analysis tools like VRIO analysis/Resource-Based View, Dynamic Resources and Capability Analysis, Internal Value Chain Analysis, and Business Model Analysis should be used to gain insights into the organization's strategic resources and capabilities. This helps in understanding how the organization can excel and compete in the industry by strategically positioning itself.

Discussion on Strategic Positioning or Competitive Strategy: Explore and justify the strategic positioning or competitive strategy adopted by the selected organization. This should include an analysis of generic strategy typology and a justification based on findings from the industry and organizational analyses. Demonstrate how the organization positions itself and why it does so, focusing on creating, configuring, and delivering value for an enhanced customer experience.

Conclusion & Recommendations: Summarize the findings from the analysis and draw conclusions based on these findings. Additionally, provide recommendations for the organization on how it can maintain a competitive edge and make competition irrelevant.

Reference no: EM133518179

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