Reference no: EM133185786

MGT609 Managing Information Systems - Torrens University Australia

Assessment: Case Study Report

Learning Outcome 1: Evaluate the role and evolving nature of information systems in a variety of dynamic business environments.

Learning Outcome 2: Critically examine the impact of information systems on business decision-making.

Learning Outcome 3: Critically analyse the role of information systems in facilitating business process re-engineering.

Task Summary

Assessment 2 requires you to write a 1500-word report on the development and usage of Business Intelligence Systems (BIS) in a restaurant chain business. You are required to evaluate how a BIS may add value to a business, explain what sets a BIS apart from a normal information system with a reporting functionality, report the lessons and tips you learnt from developing and using BIS in the case study and critically discuss whether the decision recommended by a BIS should be trusted without reservation.

Context:
Business Intelligence Systems (BIS) play an integral role in the success of modern businesses. An understanding of their strategic role and the ability to critically examine the impact of BIS have on business decision-making are essential to information systems managers. In this Assessment, through a case study, you will demonstrate your understanding of BIS, its value-adding capacity in contemporary businesses, and your ability to manage and use BIS in a business context.

Instructions:
This assessment is based on a case study. You are required to first read and understand the below- mentioned case and write a report addressing a number of tasks listed below.

The case is titled "The brain behind the big, bad burger and other tales of business intelligence", which can be accessed from:
• Adapted from Case Study 12-2 in: Pearlson, Keri E., et al. (2016). Managing and Using Information Systems: A Strategic Approach, 6th Edition, Wiley, 2016. ProQuest Ebook Central.

You are then required to write a 1500-word report addressing the following tasks:
• Survey the application of Business Intelligence System (BIS) in two (2) industries including restaurant chain industry and evaluate whether, if so how, a BIS can add value to the business in respective industry. In your evaluation for restaurant chain industry, use CKE as an example. Explain how a BIS is different from an information system with a reporting functionality.
• Discuss the lessons you learnt from developing and using BIS at CKE that you can use to advise other similar businesses.
• Discuss the barriers the owner of a business may face in rolling out a BIS for the management of the business. Discuss how solve the challenges.
• Critically discuss whether business should always trust the decisions made by a BIS. Discuss whether the introduction of Monster Thickburger is a good idea? If you do not think it is a good idea, discuss what other factors a BIS should consider or what input BIS should be fed so that it does not recommend such an idea.
• Make 2-3 recommendation with respect to rolling out and using BIS at CKE.

Your report should include the following:

1. Title page: Subject code and name, assessment number, report title, assessment due date, word count (actual), student name, student ID, Torrens email address, learning facilitator. (Not included in the word count).

2. Executive summary: This section should include the purpose of the report, the problem including key issues considered and how they were investigated, your findings and recommendations. This section should be approximately three quarters of an A4 page but must not be longer than one (1) A4 page. Please be advised that no references are required in this section. (Not included in the word count).

3. Table of Contents: You require to list the report sections and sub-section using decimal notation. You require to to include the main headings and subheadings with corresponding page numbers, using a format that makes the hierarchy of topics clear. Because you are including a ToC, the report pages should be numbered in the footer as follows: title page has no page number; and main text to have Arabic numerals commencing at 1. Create the ToC using MS Word's ToC auto-generator rather than manually typing out the ToC.

4. Introduction: In this section, please provide a brief description of the company as given in the case scenario including any assumptions, a concise overview of the problem you have been asked to research, the main aims/purpose of the report, the objectives to be achieved by writing the report (include the tasks outlined in the case study) and how you investigated the problem. Provide an outline of the sections of the report at the end of this section. (approximately 200 words).

5. Body of the report: Please make sure touse appropriate headings in the body of the report. Ensure that you address the tasks listed in the case study scenario. Please Do NOT use generic words such as ‘Body, Body of the Report, Tasks' as section headings. Create meaningful headings and subheadings that reflect the topic and content of your report. (Approximately 1000 words).

6. Conclusion: Restate the purpose of the report and key issues investigated and the related findings based on your research and analysis. Explain the significance of your findings for addressing the problem stated in the case scenario and any limitations. State how your report has achieved its objectives and any future work to be considered. (Approximately 150 words).

7. Recommendation: Make 2-3 specific recommendations to the organisation in the case study. All recommendations must be based on the findings of the "Report" and must be actionable and well justified by utilising appropriate references. You should use dot points for the recommendations and each recommendation should start with an action verb. (Approximately 150 words).

8. References. Make sure to list all the used references not only within the report but also I nthe References list in an alphabetically order. Please make sure to check the APA 6th Edition Referencing Style Guide for your information. Not included in the word count.

9. Appendices (Appendix A, Appendix B, ...) if necessary. (Not included in the word count).