Examine how four aspects of social media marketing

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Reference no: EM133349619

Assignment:

Impact of Social Media Marketing Features on Consumer's Purchase Decisions in The Fast-Food Industry.

The key objective of this paper was to examine how four aspects of social media marketing (Interactivity, Entertainment, Perceived relevance, Informativeness) affected customers' decisions to buy products from the fast-food sector.

Required:

Write Literature Review for the above topic with below subheadings

Customer Purchase Decision

Brand Loyalty

Social Media Marketing (Interactivity, Entertainment, Perceived relevance, Informativeness)

Reference no: EM133349619

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