Examine existing marketing campaigns

Assignment Help Marketing Management

Reference no: EM132332411

Marketing Development Using Interactive Media

Aim

This unit aims to develop learners’ skills and understanding in the concepts of marketing development using interactive media.

Learning outcomes

LO1 Be able to prepare a marketing strategy for the launch of an interactive media service

1.1 conduct research into a market

1.2 examine existing marketing campaigns

1.3 position a marketing strategy within a conceptual framework

LO2 Be able to plan advertising campaigns using interactive media

2.1 construct a plan for an advertising campaign

2.2 critically evaluate the elements in the marketing strategy

LO3 Understand the changes affecting distribution channels for digital media products

3.1 analyse changes in the networked interactive media world

3.2 critically evaluate distribution channels for advertising purposes

LO4 Be able to use interactive media tools to create advertising products

4.1 use interactive media authoring tools

4.2 create design work for products in digital media for an advertising campaign

4.3 critically evaluate own work and propose further development.

Reference no: EM132332411

Questions Cloud

Monitor the environment and make necessary changes : The problems of many firms may be attributed to a traditional control system that failed to continuously monitor the environment and make necessary changes

Sex chromosomes in determining sex : Sex chromosomes in determining sex. Please use reliable sources and include them as references at the end of the discussion,

Develop proposal to implement Big Data capabilities : Assignment - Management Proposal Big Data Capabilities. Develop a proposal for management of a nominated organisation to implement Big Data capabilities

Do the pages load at a reasonable speed : Kraft Foods uses this Website as a part of its marketing strategy. This website is not meant for the casual grocery shopper. It has a very particular audience.

Examine existing marketing campaigns : M/601/6790-Marketing Development Using Interactive Media-BH027165 – Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Art and Design.

Premature infants and their challenges : A premature baby is one who is born too early before 37 weeks. Premature babies may have more health problems and may need to stay later then usual in hospital

What are some of the airport safety measures : What are some of the airport safety measures that we, as the public, are not aware of or are somewhat invisible; but are always present and protecting us around

Analysis of strategy starbuck uses : Give your analysis of which strategy Starbuck's uses. Is your strategy similar or different?

What you learned to your current or future workplace : Write a 260- to 350-word summary of this week's readings. Explain how you can apply what you learned to your current or future workplace.

User Account

All Pages