User Account

All Pages

Examine existing marketing campaigns

Assignment Help Marketing Management
Reference no: EM132332411

Marketing Development Using Interactive Media

Aim

This unit aims to develop learners’ skills and understanding in the concepts of marketing development using interactive media.

Learning outcomes

LO1 Be able to prepare a marketing strategy for the launch of an interactive media service

1.1 conduct research into a market

1.2 examine existing marketing campaigns

1.3 position a marketing strategy within a conceptual framework

LO2 Be able to plan advertising campaigns using interactive media

2.1 construct a plan for an advertising campaign

2.2 critically evaluate the elements in the marketing strategy

LO3 Understand the changes affecting distribution channels for digital media products

3.1 analyse changes in the networked interactive media world

3.2 critically evaluate distribution channels for advertising purposes

LO4 Be able to use interactive media tools to create advertising products

4.1 use interactive media authoring tools

4.2 create design work for products in digital media for an advertising campaign

4.3 critically evaluate own work and propose further development.

Reference no: EM132332411

Questions Cloud

Monitor the environment and make necessary changes : The problems of many firms may be attributed to a traditional control system that failed to continuously monitor the environment and make necessary changes
Sex chromosomes in determining sex : Sex chromosomes in determining sex. Please use reliable sources and include them as references at the end of the discussion,
Develop proposal to implement Big Data capabilities : Assignment - Management Proposal Big Data Capabilities. Develop a proposal for management of a nominated organisation to implement Big Data capabilities
Do the pages load at a reasonable speed : Kraft Foods uses this Website as a part of its marketing strategy. This website is not meant for the casual grocery shopper. It has a very particular audience.
Examine existing marketing campaigns : M/601/6790-Marketing Development Using Interactive Media-BH027165 – Edexcel BTEC Levels 4 and 5 Higher Nationals specification in Art and Design.
Premature infants and their challenges : A premature baby is one who is born too early before 37 weeks. Premature babies may have more health problems and may need to stay later then usual in hospital
What are some of the airport safety measures : What are some of the airport safety measures that we, as the public, are not aware of or are somewhat invisible; but are always present and protecting us around
Analysis of strategy starbuck uses : Give your analysis of which strategy Starbuck's uses. Is your strategy similar or different?
What you learned to your current or future workplace : Write a 260- to 350-word summary of this week's readings. Explain how you can apply what you learned to your current or future workplace.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd