Reference no: EM132316418 , Length: word count:1500 + 6 Slides

Sustainable Marketing Assignment -

The assessment task requires the submission of TWO (2) items (i.e. one Word file and one PowerPoint file).

You are to write and make a presentation on marketing objectives, marketing strategy, marketing ethics and legal issues for the new product chosen in the second assessment task. The written component should be 1500-2000 words maximum in length excluding the title page and reference list. The presentation component will be in PowerPoint format with recorded voice-over limited to 6 slides and no longer than 5 minutes in duration.

Assume that the new product chosen in the second assessment task is viable for market entry into Australia. The decision has now been made by senior management to launch this new product into Australia sometime in 2019.

Your task is to prepare marketing objectives, marketing strategy and examine ethical and legal issues when marketing your new product.

You will need to address the following criteria:

1. Propose and justify three (3) marketing objectives you think are achievable within the first six months of product launch (e.g. sales targets, product awareness, customer retention and satisfaction, brand management);

2 Justify the preferred market segments, targeted customers, and intended positioning;

3. Propose and justify marketing strategy for two (2) of the 4Ps; and

4. Examine ethical and legal issues when marketing your new product.

Instructions -

Your written component should contain the following: A single Word document (no PDF), including a title page, that addresses each of the 4 criteria listed above plus a reference list, using APA referencing style, showing use in-text of at least six (6) scholarly sources of information from a combination of academic journal articles, academic textbooks, trade journals and websites. Your prescribed textbook would be a seventh source of information. Use size 12 font with 1.5 line-spacing in this Word document.

Your presentation component should contain the following: A summary only of key information in your written Word document. The format will be PowerPoint with recorded voice-over (no word limit) but limited to a maximum 6 slides and a maximum 5 minutes in duration.

Skills -

• The written component consisting of the marketing objectives, marketing strategy, marketing ethics and legal issues are all integral elements of a marketing plan.
• Using PowerPoint with recorded voice-over enhances professionalism and helps keep the viewer's focus during presentations.
• This is a challenging assignment. It will provide you with the opportunity to undertake a significant piece of work with a practical commercial application.