Reference no: EM133347891
Assignment:
You examined ethical practice as an external guide on the use of persuasion. Another important dimension of persuasion is internal influence. That is measured by how invested a person is in an idea, person, place, or object.
For example, think of a cause that you care about. Researchers would say you are "ego involved" in that case. Ego involvement also varies, from low involvement to high involvement. Consider how easily someone could persuade you to give up this cause or change your view of it. Your answer will give you an idea of how much ego involvement you have invested.
Measuring allegiance to causes is only one example of ego involvement at work. Another example is how your personal investment informs your meaning-making processes when you engage with print material in advertisements.
Your consider ego involvement as a key influence on decision making, with advertising as the subject. You will imagine yourself as a small business owner who needs to create an online ad for a specific product that you want to put on your website. You will explore how to influence the largest number of consumers to purchase your product.
Learning resource for this discussion.
Kaptein, M. & Van Halteren, A. (2013). Adaptive persuasive messaging to increase service retention: Using persuasion profiles to increase the effectiveness of email reminders. Personal and Ubiquitous Computing, 17(6), 1173-1185.
Post responses to the following:
Briefly describe your business, your target audience, and the specific product you are selling online.
Present the principle(s) of persuasion you would use to sell this product, and justify why the principle(s) you chose would be best for your ad and target consumers.
Explain what you would emphasize about the product to appeal to online consumers with low ego involvement and what you would emphasize to attract consumers with high ego involvement. In your response, be sure to demonstrate your understanding of ego involvement and what makes each group of consumers different.
Select the specific advertising ethics that you were most mindful of in creating your ad, and explain your thinking.
Note: Be sure to support the responses within your initial Discussion post (and in your colleague reply) with information obtained from the assigned Learning Resources, including in-text citations and a reference list for sources used. For information regarding how your Discussion will be evaluated, please review the Rubric, located in the Course Information area of the course.