Reference no: EM133013405

5X7Z0030 Sports Marketing - Manchester Metropolitan University

Learning Outcome 1: Discuss the role of marketing for sports organisations and the value of sport as a vehicle for brand promotion.

Learning Outcome 2: Identify a variety of marketing strategies and tactics and critically evaluate their applicability to a range of sports organisations.

Learning Outcome 3: Examine contemporary debates in sports marketing and discuss their relevance in real- world contexts.

Learning Outcome 4: Apply knowledge of a range of sports marketing theories to suggest creative and feasible solutions.

Learning Outcome 5: Work as a team to examine and analyse different perspectives.

PLO 1: Our graduates will apply critical thinking to practical and theoretical problems. PLO 2: Our graduates will be effective communicators using a range of media.
PLO 4: Our graduates will demonstrate professional and commercial/corporate awareness.

AOL Programme learning outcomes Assessed

1.1.1 Identify and interrogate relevant data and literature sources using methods appropriate to level of study and to discipline.

1.1.2 b Critique theory in discussion and analysis.

2.1.1 Organise work in a logical structure in order to draw conclusions that follow from line of argument.

2.1.2 Apply consistent and appropriate referencing and In text citations.

2.1.3 Demonstrate digital skills appropriate to level and to discipline.

4.1.1 Identify and explain professional and commercial/corporate issues.

4.1.2 Critically evaluate professional and commercial/corporate issues.

Assignment Details and Instructions.

You are asked to select a sports organisation which you believe has the potential to improve in the way it markets its products and services. You may select your own sports organisation or you can use one of the following as a suggestion:
• Salford Red Devils Rugby League Club
• Badminton England
• Puma
• British American Football

Assume that you have been appointed as a marketing consultant to your chosen sports organisation. They have asked for advice on how they can sustain and improve their business performance especially in the current COVID-19 environment.

In response to this request, you are asked to write a 3000-word report:
• Identifying and illustrating one or more market segments that you believe they should be targeting to achieve their objectives of survival and growth. This should include:
o Key characteristics of the segment(s)
o Rationale for why this is the most appropriate segment for the sports organisation to target
o Potential challenges and/or barriers in reaching the target segment(s)

• Discussing a proposed marketing mix for the identified target market segment(s) for the sports organisation that you identified in the presentation. This should include:

o Product/service offerings
o Pricing strategy
o Promotional strategy
o Place/customer experience strategy

Within the marketing mix, you should address how the sports organisation can both attract and then subsequently retain the new customers.

Attachment:- Sports Marketing.rar