Examine consumer-generated product reviews

Reference no: EM131847418

Question: It's increasingly clear that many postings on blogs and product reviews on Web sites are fake or are posted there to manipulate consumers' opinions. How big a problem is this if consumers increasingly look to consumer-generated product reviews during the stage of information search? What steps, if any, can marketers take to nip this problem in the bud?

Reference no: EM131847418

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