Reference no: EM132470386

Marketing Plan:

This unit's submission should consist of the items listed below.

Product

Question 1: This section of the marketing plan should include a description of the products and services offered to the consumer. Remember that this product section should also identify services, warranties, and installation features. Additionally, brand, logo, and other identifying characteristics should be discussed in this section as they encompass part of the product offering.

Question 2: Examine whether your company has a competitive advantage relative to its product offering (i.e., only address the product here).

Place

Question 3: This section of the marketing plan should explain the entire distribution channel  As a reminder, this is the flow of the product from the manufacturer or creator of the product/service to the final consumer (the entire process-not just the retailer at the end of the process). Describe a physical facility associated with your company. This can be a unique manufacturing or distribution center, retailer, or even a merchandising technique. The idea here is to describe what it looks like to the consumer and the value that this atmosphere brings to the buying experience.

Question 4: Examine whether your company has a competitive advantage relative to its place offering (i.e., only address place or distribution here).

Price
 
Question 5: Examine whether your company has a competitive advantage relative to its pricing strategies (i.e., only address pricing here).

Promotion

Question 6: This section of the marketing plan should address the promotional methods used by your company. This should not only include social media/Internet marketing but also traditional marketing and advertising used (e.g., personal selling, advertising, sales promotion, publicity).

Question 7: Examine whether your company has a competitive advantage relative to its promotional strategies (i.e., only address promotion here).