Reference no: EM133340390

Question: Company - Brown-Forman Corporation!

Examine your assigned firm's recent corporate history (say, the last 5 or so years), and answer the following:

Has the corporation acquired another company? If so, what was the acquisition premium (the difference between the price per share offered and the market price per share just before the deal was announced; this may only be available if the target was publicly traded). How did the market react to news of the deal (the stock price go up or down immediately after the news broke? You can evaluate this regardless of whether the target was publicly traded.)?

What corporate growth strategy (see pgs.195-200 from the textbook; vertical integration, concentric diversification, etc.) does this acquisition represent?

Has the acquisition been successful? If not, why not? How are you measuring success? Be sure to dig deep enough here to support any conclusions.

Would the corporation have been better off pursuing a strategic alliance with this target instead of acquiring it? Why or why not? Be sure to explicitly incorporate lessons from the Dyer et al. reading for this portion of your contribution.

If your firm has not acquired another company in recent history, identify a close competitor that has. Answer the same questions for that competitor.