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particularly discussed in sources 2 & 3 – to integrate the elements of mission, behavioural standards and values of the organisation, with those of the employees. You will also need to evaluate Twitter’s mission based on the company’s recent expansion and strategic developments to express and justify your opinion on whether Twitter have a achieved a strong sense of mission. Could you please make the modification as considering above requirements. 24527917_1Module Assessment Part A.pdf Forget about the structure. It is only a sample given to me by my lecturer. Anyway, could you please let me know that your answer in line with the module assessment that I have attached in my previous message. Anyway, Don't worry about the structure that I send you. Please check the assignment attached herewith.

Could you please structure the answer for the following guidance note given in the assignment. Question 1 asks you to critically review if Twitter has achieved a strong sense of mission. The question specifically asks you to use the Ashridge Sense of Mission model which is part of your prescribed reading for unit 2. Specifically you should apply and discuss the four elements of mission (Ashridge model) to Twitter. When considering purpose and strategy, you should analyse the case evidence on mission, values and strategy. When doing this avoid being overly descriptive on the content of Twitter’s strategy as you will soon exceed the word limit. Attempt to develop arguments and, if necessary, include supporting details in appendices. More crucially, you must address the central issue in the question of how the fifth element, a sense of mission, is achieved through the alignment of the employees’ personal values with the organisation’s identity and values. In doing this, consider the role played by the leadership and management approach at Twitter

The maximum length for A-1 has to be around 1250 words. And in answering this question much weight has to be given to the analysis of Twitter Annual Reports. Rather than other sources. In your answer, I feel that it was focused on other sources rather than analysing twitter annual reports. Could you please give the answer Part A-1 in the following format. Brief description of AMM (50 words) Definitions of key terms (50 words) Twitter – Purpose (100 words) Twitter – Strategy (100 words) Twitter – Behaviour (100 words) Twitter – Values (100 words) Integration of Employee Values (250 words) Role of Leadership in integrating company values + employee values (150 words) Twitter’s Sense of Mission – Strong or Weak (350 words)

Total 4000 words, plus Bibliography and references. Please find attached herewith the following. Assessment Brief (for Part A & Part B). Supporting Documents for Part A - There are two essay samples shared by the university (Essay Sample 1 & 2) and The related Twitter reports are also attached herewith (There are 4 Twitter reports). Supporting Articles for Part B - There are 5 Journal Articles – 1. A Longitudinal Examination of the Effects of LMX, Ability, and Differentiation on Team Performance. 2. Effects of dyadic duration on the relationships between leader behaviour perceptions and follower outcomes. 3. Leading Groups - Leadership as a group process. 4. Power in leader follower work relationships and 5. The leader follower relationship and follower performance. Important Note: Please ensure that Part A and Part B are submitted as separate documents. The documents should clearly be marked Part A and Part B and your matriculation number and module code should be clearly marked on the submission. You will receive feedback on Part A and Part B electronically through Turnitin.

In Part A - Presentation of analysis, use of appropriate concepts, and depth of understanding of the issues raised in the case. Critically examine the argument that Twitter have created a strong sense of mission. Critically review Twitter’s approach to strategic decision-making and indicate to what extent you think their strategy is transferable to other organisations. Ability to reach coherent and logical arguments from the analysis, supported by case evidence.

In part B - Presentation of the essay. Clear use of paragraphs and headings and the text is free from typographical and spelling errors. Referencing of content. Consistent use of APA Referencing throughout the essay with adequate citation support for arguments being made. Analysis. Comprehensive examination of appropriate theoretical frameworks and models. Strong arguments presented with critical insights and good communication skills in evidence. Conclusions. Clear identification of key themes and issues. Synthesis of core arguments and formulation of insights and recommendations as appropriate.

You must refer to relevant literature throughout the essay. This can be in the form of textbooks, journal articles, or relevant web-based material. Student are directed in particular to the following databases which they may find useful in developing their essay: LibrarySearch, ABI Inform Complete (Proquest), Ingenta, Science Direct and Sage Online.