Examination of course objectives

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Examination of Course Objectives

How will accomplishing these objectives support your success in management? What risks or challenges might a manager encounter if they have not mastered these objectives? Explain.

Objective Maps To

Describe the key factors, such as demographic, economic, natural, technological, political, and cultural developments, that affect marketing strategies.

Analyze marketing decision support systems and their impact upon marketing management systems.

Interpret the challenges a company faces in developing new products in today's global economy.

Assess the major influences in current consumer and organizational buying decisions.

Analyze the appropriate marketing strategies to apply at each stage of the product life cycle.

Construct a strategic marketing plan.

Reference no: EM132869381

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