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Evolution of the ignite team at salesforce

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Reference no: EM133100083

This case follows the evolution of the Ignite team at Salesforce, the cloud computing Customer Relationship Management (CRM) company. Launched in 1999 to serve enterprise customers with a Software as a Service (SaaS) application, Salesforce today is one of the most highly valued cloud computing companies with a market capitalization of over $90B. Its core offerings surround its CRM service and include the Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, and Analytics Cloud. The story follows the process and evolution of the ignite team formed to penetrate further into the large-scale enterprise market. case1

Abstract

The case follows three Swiss entrepreneurs who set up Aeris, a manufacturer of air purifiers in Beijing to combat the air pollution. The case explains the challengers the entrepreneurs faced entering the Chinese market and asks the students to consider if the company should focus on its core market in China or expand and begin selling air purifiers in North America and Europe.

CASE

Build a change implementation plan, and personal recommendations using different creative thinking techniques (decision trees, mind maps, lotus blossom method etc.) (individual short summary, min.1-2 pages/per case)

Reference no: EM133100083

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