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This case follows the evolution of the Ignite team at Salesforce, the cloud computing Customer Relationship Management (CRM) company. Launched in 1999 to serve enterprise customers with a Software as a Service (SaaS) application, Salesforce today is one of the most highly valued cloud computing companies with a market capitalization of over $90B. Its core offerings surround its CRM service and include the Commerce Cloud, Sales Cloud, Service Cloud, Data Cloud, Marketing Cloud, and Analytics Cloud. The story follows the process and evolution of the ignite team formed to penetrate further into the large-scale enterprise market. case1
Abstract
The case follows three Swiss entrepreneurs who set up Aeris, a manufacturer of air purifiers in Beijing to combat the air pollution. The case explains the challengers the entrepreneurs faced entering the Chinese market and asks the students to consider if the company should focus on its core market in China or expand and begin selling air purifiers in North America and Europe.
CASE
Build a change implementation plan, and personal recommendations using different creative thinking techniques (decision trees, mind maps, lotus blossom method etc.) (individual short summary, min.1-2 pages/per case)
question about database management systemspost your response to the following why are database management systems
What do you see as the major strengths and flaws in the feedback control system used in the schools in this scenario? What changes do you recommend to overcome the flaws?
During the recession, the federal government implemented a temporary expansion of government purchases in an effort to help stimulate the economy. Suppose that current taxes remained unchanged.
A laboratory blood test gives a positive reading for 95% of people who have the disease and 10% positive reading of people who do not have the disease.
How might the investment and financial risks of your manufacturing firm be mitigated?
Explain how knowledge work systems provide value for a firm. Why do you think knowledge work systems are important today?
Where will you produce the product and how large will your facility be relative to your forecast? Will you prefer to produce more or less than the forecast?
What are the Key Success Factors that will affect the ability of the CHIPOTLE to survive?
Highlight six roles played by the Capital Markets Regulator in your country in the development of financial markets.
Find out the amount of net income earned during the year. The owner did not invest any additional assets in the business during the year and made no withdrawals.
Without using outside sources, please compare and contrast human resource management versus organizational development.
Country A with a civilian population of 75 mil (all over age 16), has 47 mil employed and 19 mil unemployed persons, of which 3 mil is frictionally unemployed.
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