Evidence of widespread ethical marketing dilemmas

Reference no: EM13270956

1. Why have we seen more evidence of widespread ethical marketing dilemmas within firms today? Is it necessary to gain the cooperation of marketing managers to overstate revenue and earnings in a corporation?

2. Describe the role that a code of conduct plays in ensuring ethical compliance within a firm. How should a code of conduct be developed, what should it contain, and what are the keys to ensuring that the code is successfully implemented?

3. Identify and explain the three different types of formal controls used by managers. In your discussion, explain how each type of control affects marketing implementation.

4. Explain why marketing implementation is difficult for many firms. In your answer, discuss how these difficulties often stem from the relationship between strategic planning and marketing implementation.

Reference no: EM13270956

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