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For this discussion, I would like you to provide examples of a company that you feel has done a good job in their marketing efforts. This can be a small local business you enjoy, or a large national business that you admire.
- evidence of how the companies marketing environment has changed or is changing to create opportunities and/or threats
- commentary on how the company may use market segmentation and what you feel is the target market(s) for the firm
- information on its marketing mix strategy: product, pricing, promotion and distribution.
Visit Starbucks' official website https://www.starbucks.com/ to review the implemented CRM strategy, then answer the following questions.
ACURA PHARMACEUTICAL COMPANY, strategies and determine whether they were emergent, deliberate, or both emergent and deliberate.
Evaluate the factors important in conducting a detailed marketing and customer analysis - Present and potential competitors and overall competitive intensity
John is an agent for Mega Corp. He signed a contract on behalf of Mega Corp “John Miloni, as agent for Mega Corp” to purchase $250,000 worth of equipment from Big Machine Company (BMC). Is John liable to BMC if Mega Corp refuses to pay the bill?
You research various team-development models and pick one model that you will use to determine team-building activities before the team members start working together. Develop a plan that addresses the following:
Part 1: why it is important for leader to generate number of ideas to resolve problems? Part 2: select an issue on problem confronting managers. As leader how would you resolve this?
What is your reaction to this list? How practical do you think it is? How do you think adopting it might improve or diminish the quality of your life?
What are the pros and cons of funding a business with an IPO vs. issuing Bonds?
Illustrate what are the major pros and cons of JIT and lean manufacturing systems? Illustrate what do they have to do with nonvalue added or wasted activities?
Create one innovative approach that is not discussed in the textbook for increasing the amount of innovation within a large company
Which of these indices is a better indicator of the stock market? Why? Do you think that the stock market is a good indicator of the state of the economy?
How important was the location decision for these two entrepreneurs? Why? What types of permits and zoning ordinances did Stengard and Piel need to consider before deciding to relocate?
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