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Everyday low pricing strategy

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Reference no: EM131935745

Walmart utilizes an everyday low pricing (EDLP) strategy that stresses continuity of retail prices at a level somewhere between the regular nonsale price and the deep-discount sale price of its competitors.

This strategy helps assure customers that they won't find a lower price for these products at a different store the next time they go shopping. In addition, many stores with everyday low prices offer money-back guarantees if a competitor offers the same merchandise at a lower price. These pricing policies tend to limit the customer information search to the retailer's offering.

Any other example of EDLP to share

Reference no: EM131935745

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