Every marketer wants to jump on the social media bandwagon

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Reference no: EM132299675

Every marketer wants to jump on the social media bandwagon if for no other reason than the obvious, it is much cheaper than traditional media. The journal article this week, Join the Evolution”. points out how consumers report that what they find online directly affects how they care for themselves or someone else. Online sources have become a primary source in the information stage of the consumer buying decision.

How are the ways you have seen social media and online sources make a difference in health care marketing? How do you think the consumer uses online sources to make decisions about brands and health care decisions? Do you think online social networks can replace traditional media of TV, radio, magazines, etc.? What is the benefit to the consumer? To the health service organization?

Feel free to comment on only one or two of these issues and save some thoughts for your classmates, but do feel free to add to a discussion of a classmate if you have something of note to add.

Reference no: EM132299675

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