Reference no: EM13886353
Explain the Events that change the environment in airlines industry
The airline industry is a unique and fascinating industry. It captures the interest of a worldwide audience due to its "glamour, reach and impact on large and still growing numbers of customers/travellers worldwide" . It was described in 1994 by Sir Colin Marshal, Chairman of British Airways, as "the flywheel for the engines of the world's industry" . By presenting several numbers one may get an understanding of the airline industry's reach.
1. Introduction
2. Events that change the environment in airlines industry
a) The Airline Industry
b) Deregulation Policy
c) Movement towards Alliances
d) Entrance of Low Budget Airlines
e) Consequences of Terror Attacks and Traffic Development
3. Current Competition within the Industry
a) Suppliers and Raw Materials
b) Substitutions
4. Scope and Limitations
a) Concepts of Strategy and Competitive Advantage
b) Definition and Concepts of Strategy
c) Strategic Perspectives
d) Industry Analysis by Michael Porter
e) SWOT Analysis
f) Generic Strategies by Porter
5. Conclusions and Final Remarks
6. References
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