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Society ignored or even criticized the contributions of marketing until the beginning of the 20th century. At that time, economies once marked by a scarcity of goods began to enjoy an abundance of goods. Marketing skills were needed to solve the distribution problems that resulted. Thus, it was not until the early 1900s that the importance of marketing was realized - and that marketing was accepted as a separate academic subject in schools and colleges. Today, countries that operate with market-directed economies have achieved genuine improvements in standards of living - while most command economies have collapsed or are "on the ropes." Even today, however, many people do not have a very clear understanding of marketing. No one single definition of marketing will satisfy everyone. Many people - including some students and business managers - tend to think of marketing as just "selling" or "advertising." Others see marketing as an all-inclusive social process that can solve all the world's problems. Some critics, meanwhile, seem to blame marketing for most of society's ills! Listed below are some commonly asked questions about marketing. Answer each of these questions in a way that shows your understanding of marketing. How would you respond to the criticism "Marketing just adds unnecessary costs to the price of everything we buy?" Should marketing be viewed as a set of activities performed by business and nonprofit organizations, or alternately as a social process? Why is it important to make this distinction?
The average rent in a city is $1,500 per month with a standard deviation of $250. Assume rent follows the normal distribution. What percentage of rents are between $1,250 and $1,750? What percentage of rents are greater than $2,000?
Illustrate what output level would a perfectly competitive firm produce.
Country A has real GDP per person of 250,000 while Country B has real GDP per person of 500,000. All else constant, Country A will eventually have a higher standard of living than Country B if
Using the alternative fuels initiative (ethanol) as an example, explain the cost/benefit approach that a typical economist might take to analyze proposed policy changes?
A firm has a production function represented by: q=L^(.75)K^(.25). Find a function for how much capital and labor a firm should hire to produce a given level of production in terms of the price of labor, w, and the price capital, r.
Fixed costs of production in the short run: Marginal cost can be defined as the: Which of the following is true under conditions of pure competition?
Describe in detail the economic problems associated with an increasing national debt. How much is the national debt, and how much is the current budget deficit? What five foreign countries/organizations are the leading holders of the national debt, a..
A farmer sells cotton to a clothing company for $1,000 and the clothing company turns the cotton into T-shirts that it sells to a store for a total of $2,000. You bought a new Wii at GameStop last year and resold it on eBay this year. You purchase an..
Government data that computes averages, such as the consumer price index, are applicable to everyone.
Consider a problem such as Costumed Characters in Times Square harassing tourists for money. Give examples of a SMORC policy, a Behavioural policy and a CMORC policy (either version) to deter this problematic behaviour. What distinguishes each policy..
COMPARATIVE ADVANTAGE: Shoes come in pairs: A left (foot) shoe has to find a right (foot) shoe. A representative worker in the North can produce EITHER 30 right shoes OR 10 left shoes. How many pairs of shows the North will produce in the case of aur..
Countries seeking to adopt the euro as their currency must meet certain criteria, including the requirements to keep their government budget deficit equal to 3% or less of GDP, and to hold government indebtedness to less than 60% of GDP. Discuss why ..
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