Reference no: EM133768687
You will provide four elements: (1) background on your organization, (2) an overview of their current platform use (using FB, IG, and the 3rd platform of your choice), (3) evaluation or assessment of their bios/about across all 3 platforms' using course readings (Module 2), and (4) two content days of audit content using the template chart.
1. Background on Organization/Brand (1-2 paragraphs, 150-250 words).
Describe what they do, where they are located, what products/services they produce/provide, what they are known for, and a summary (in your own words) of their main mission statement.
You will also embed links to their About page and Mission Statement pages.
2. Background on Platform Use (for all 3 platforms)
Handle, link to bio, how many followers
About/Intro/Bio info [this may be different on each platform! Take note)
See my examples for Starbucks-Twitter and FB. I created a table in Word and added info from Starbucks' "about" on Twitter/X. But on FB, Starbucks' about is much longer and about legal information, so I used their "Intro" because more about their brand. You will have to click around a bit! Each platform has different approach, and mobile is different from desk/laptop views.
Part 2
(1) All of the background info provided in the preliminary audit (parts 1-3) with any needed revisions!
Background on Organization/Brand (revised as needed; 1-2 paragraphs 250 words)
Background on Platform Use (revised as needed for all 3 platforms
Assessment of About/Bio (revised as needed; 2-3 paragraphs with sources)
(2) Completed audit tables (8-10 days of content-include your original 2 days plus 6-8 more days)
Follow the directions on the Template
These must be easy to read
Start each day on a new page ("insert page break"). If a day of content spreads onto 2 pages, that's fine. Just start the next day on a new page
REMEMBER: you need 8-10 content days (depending on how frequently your brand posts). If your org posts multiple times on all 3 platforms, you can stop with 8 or 9 days because you will have enough for Part 3. For organizations that post only once or every other day will need more audit days simply so you have enough data to analyze
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