Evaluation of your overall marketing strategies

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Reference no: EM131508999 , Length: word count:3000

Assessment item 1 - Evaluating marketing strategy and recommendations

Task -

The final stage of the marketing audit is for you to evaluate how well the marketing mix of the organisation is performing for your chosen organisation. NB: as before, if you have a large range of product offerings, it is a good idea to focus on just one.

Incorporating theoretical concepts into your discussion from chapters 7-14 and with the use of other theoretical sources and secondary research, please discuss the following:

1. Outline and describe the 8 marketing mix concepts theoretically and apply the components to one of your products offerings. As part of your application be sure to explain and evaluate all of the 8ps' of marketing (product, prices, promotion, distribution, partnerships, people, processes and physical evidence).

2. Given your evaluation of your overall marketing strategies, the competition and broader contemporary issues facing marketers today, provide recommendations for your organisation. Your recommendations should focus on each of the 8ps and illustrate how contemporary issues may impact on your organisation and its marketing strategy.

For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc.

Reference no: EM131508999

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len1508999

5/26/2017 8:06:30 AM

Total 3000 words. Attachment 1- assessment to be done. Attachment 2- A previous assignment done by you. The new assignment also need to be done about the same organisation (SAMSUNG). Previous work will be available with start working email. For example, for this report, contemporary issues may include, but are not limited to, Corporate Social Responsibility, social media interactions, advances in technology, ethical concerns, environmental concerns and globalisation etc.

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