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Evaluation of the different types of strategic directions

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Reference no: EM133100345

Unit 32 Business Strategy - BTEC Higher Nationals in Business

Assignment - Strategic Management Plan

Learning Outcome 1: Analyse the impact and influence which the macro environment has on an organisation.

Learning Outcome 2: Assess an organisation's internal environment and capabilities.

Learning Outcome 3: Evaluate and apply the outcomes of an analysis using Porter's Five Forces model to a given market sector.

Learning Outcome 4: Apply models, theories and concepts to assist with the understanding and interpretation of strategic directions available to an organisation.

Assignment Brief

You have been recruited as a Corporate Strategy Manager by a well-known large global organisation [an organisation of your choice]. You have been asked to produce an environmental analysis and strategic growth management plan based on the use of recognised internal and external analytical tools.

Part A: you are to complete an internal and external analysis that provides a basis for strategic planning:
• Analysis will include a PESTLE and SWOT analysis of the organisation and an analysis of the organisation's capabilities.
• Analysis of the competitive environment using Porter's Five Forces model.

Part B: devise a strategic plan based on the environmental analysis and findings:
• Evaluation of the different types of strategic directions available to the organisation.
• Justify and recommend the most appropriate growth platform and strategies.
• Produce a strategic management plan with strategies, objectives and tactics.

Attachment:- Business Strategy.rar

Verified Expert

The paper produces a strategic planning and environmental analysis of the chosen organization. Telstra corporation is chosen as the organization which competes in the telecommunication industry across Australia and over the globe. However, pestle and swot analysis are the models used to analyze the external and internal environment of the business and develop strategic directions for future growth. Porter's five force model is used to analyze the competitive environment of the corporation, porter's generic strategies and ansoff matrix model are used to determine strategic growth and evaluate strategies for future development and build strategic plans by setting objectives.

Reference no: EM133100345

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