Reference no: EM133168271
BUSI48902 Contexts of Management
The aim of the presentation is to discuss the strategy of a chosen SME in a chosen industry and to evaluate its interaction with the environment.
Students will have to identify a potential international target market (or a delocalisation region) and suggest which entry mode is more appropriate for the company to succeed in the specific local conditions. Specific directions will be offered in a plenary session.
Each student has to prepare a 20 minutes PowerPoint voiceover presentation and an accompanying brochure equivalent to roughly 2,000 words.
Presentation Contents:
The presentation will need to includea sound analysis of the company and of the chosen region. In particular, eachpresentation will explore the following aspects:
1) Identification and discussion of achosen company'strategy;
2) Evaluation of the competitive dynamics in the industry (both global and local);
3) Assessment of the macro-environmental aspects in the region;
4) Strategic recommendations to enter a geographical market for thefirm.
Below, you can find examples of areas to explore within each section.
1. Discussion of the company'sstrategy
a) Identification and relevance of vision, mission and values;
b) Evaluation of the strategic positioning in terms of generic strategies;
c) Evaluation of the key stakeholders;
d) The alignment of entry modes to the firm's visions.
2. Assessment of macro-environmental aspects in the region
a) Changes in trade agreements and regional blocs (eg.Brexit);
b) The influence of socio-demographic trends (eg. Migration);
c) The role of informal institutions (eg. Culture; business practice);
d) The impact of the political and regulatory systems;
e) The impact of economic and financial conditions (eg. Exchange Rates).
3. Evaluation of the competitive dynamics in the industry -both global and local
a) The concentration and the internal/external causes leading to it;
b) The market structure;
c) The analysis of stakeholders; new entrants; alternative solutions;
d) The industry globalization drivers.
4. Strategic recommendations to enter a geographical market for the firm.
a) Identify the most appropriate entry mode for the firm;
b) Discuss the alignment of your suggestion to the product/service; the goals and the mission; the current strategic positioning;
c) Anticipate the potential response of existing players competitors;
d) Highlight the cultural challenges the firm will face.
Brochure Content:
The brochure will be an informative document containing graphs, tables and statistics equivalent to max 2,000 words. This does not mean that you have to write 2,000 words. Each visual element (e.g. graph, table) counts as 300 words. The brochure should contain:
- A brief summary of the Presentation's contents;
- Relevant information that integrates the aspects discussed in the Presentation. Normally, this is information that is important to deepen the conversation with the audience, but not so crucial to be included in the Presentation;
- References.
Presentation:
Deadline for Presentation submission on NoW.
With regard to the presentation:
• Always consider your audience (see extra information on NOW). Write for them.
• Contextualize theenvironmental dynamics. Ensure you are considering the characteristics of a region in function of the industry.
• Consider the uniqueness of your industry with regard to entry modes.
• Critically use the literature. Present different points of view, discuss and apply models, explore current debates.
• Offer adequate recommendations to your audience and use appropriate examples.
This coursework will assess all the learning outcomes as described in the module specifications.
Requirements
You can choose any company in the world with a maximum of 500 employees.
Collecting data
In order to carry out your critical analysis, you will need to access relevant and up-to-date data. You need to collect data and evidence using secondary sources and appropriate models.Secondary data can be collected from various databases and reports available in the public domain or accessible thorough the library catalogues. On NOW, you will find some relevant databases you can refer to.
Assessment Criteria
Marks will be awarded in light of the overall standard of presentation, which will be assessed against the following criteria:
a) Identification and discussion of a company'strategy;
b) Evaluation of the competitive dynamics in the industry (both global and local);
c) Assessment of the macro-environmental aspects in the region;
d) Strategic recommendations to enter a geographical market for the firm;
e) Use of the literature, format, writing style and referencing.