Reference no: EM133525763

Questions: Analysis of the company's social media and web presence, including its website, social media channels, and other digital marketing channels.

Conduct a digital PEST, and SWOT and Competitor analysis (see template for full details).

1. Evaluation of the company's online performance using appropriate metrics and KPIs, such as website traffic, bounce rates, conversion rates, engagement rates, and social media reach and engagement.
2. Identification of strengths and weaknesses in the company's digital marketing strategies and tactics, based on the analysis of social media and web data (including social media audit, sentiment analysis and social listening).
3. Conduct and analyse social media commentary and conduct a full social media audit [max 3 most popular social sites]. Identify areas of strategic opportunity.
4. Identify main competitor and analyse their performance compared to your client. Detailing key strategic opportunities
5. Development of strategic opportunities and recommendation for improving the company's digital marketing strategies and tactics.
6. Presentation and communication of the social media and web analytics report in a clear, concise, and professional manner.