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Evaluation of the brand attitude

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Reference no: EM131149740

Brand Strategy

Carefully browse the websites of two media giants NBC(https://www.nbcuniversal.com/) and CBS (https://www.cbs.com/). In a four- to five-page paper, evaluate both companies' strategies based on the following topics:

• Diversification

• Merger & Acquisition

• Brand extension

• Your personal evaluation of the ‘Brand Attitude' that you possess about each of the companies

For each topic

• Discuss the literature and the relevant theoretical background.

• Explain the application of those theories and literature in each of the companies.

Your paper must include an introduction, a well-developed body, and a proper conclusion. It should also reflect proper APA format and style, and integrate sources and course concepts.

Reference no: EM131149740

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