Evaluation of social media outcomes and behaviour

Reference no: EM133509546

Questions: Im looking to prepare the second part of an individual report based on google. In it it needs a detailed analysis of the organisation's current integrated communications strategy, using the relevant communication models and theories and frameworks such as

Quantitative and qualitative techniques can be employed to research different topics appropriate to the plan.
Pre-testing unfinished ads: concept tests, focus groups and consumer juries.
Pre-testing finished ads: dummy vehicles, readability tests, theatre tests and physiological measures.
Post-testing: inquiry tests, recall and recognition tests and sales tests.
Other tests: tracking studies, financial analysis and likeability.
Evaluation of public relations: cuttings, media coverage, content analysis, corporate image studies, tracking studies and relative ease of recruitment.
Evaluation of sales promotion campaigns: retail audits, store image studies, stock movement, redemption levels, sales tests and consumer audits.
Evaluation of personal selling: inputs and outputs associated with selling activities. Ratio analysis - expenses, servicing and activity ratios.
Evaluation of online communications: banner ads and websites.
Evaluation of social media: outcomes and behaviour.

Reference no: EM133509546

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