Evaluation of present corporate strategies

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Reference no: EM132308451

Evaluation of Present Corporate Strategies

Rcc’s is known for its various products that are unique when compared to different department stores nationwide. The department store has made a name for itself by catering to the luxurious lifestyle of the niche market It has evidently formed.

RCC’s is focused mainly of marketing to the socio-economic class A and B market. They done so by doing non-traditional advertisements in newspapers using post-event features. Moreover, the company has heavily relied on the word of mouth advertising from its Frequent Shoppers Plus (FSP) member.

A big percentage of its sales have come from the Frequent Shoppers Plus (FSP) database as the loyalty consumer program has prompted members to purchase from department store on a regular basis for various products.

Recently, RCC’s realizes the potential of market presence online. Thus, they have extended their marketing presence to the web by developing their website for their two departments such as the Weddings & Beyond and Cosmetics, Perfumeries, & Toiletries Department. In addition to this, the company has also used social networking sites i.e. Facebook to widen reach and target more potential consumers.

Despite this, the department store would still want to keep its exculsuvity and its upscale image to consumers.

What will be your proposed strategy for a luxury company.

Reference no: EM132308451

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