Evaluation of each techniques strategic contribution

Assignment Help Marketing Management
Reference no: EM131517913

Develop a PowerPoint presentation of 8-11 slides for a proposal, including 200-250 words of speaker notes per slide, covering the following:

The proposal should begin with a brief explanation of each separate technique (1-2 slides).

Present your evaluation of each technique's strategic contribution to the e-business''s market leadership (3-4 slides). The specific techniques that you should evaluate in your plan include the following:

personalized customer interaction
customer relationship management (CRM)
customer experience management (CEM)
interactive relationship marketing
mass customization
customerization

Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business''s CRM and relationship marketing objectives (4-5 slides).

Verified Expert

The present solution is based on concept of marketing management. The solution is prepared in the format of power-point presentation in which each slides is framed based on given instruction. The solution comprises of more than 170 words in slide and more than 100 words in note section. Overall, the solution contains more than 2200 words and that it is free from any form of plagiarism. The references used are given in APA format.

Reference no: EM131517913

Questions Cloud

Profound impact on capital flow : Assess in detail the global investment outlook into current developments that have profound impact on capital flow.
complete NPV calculation and interpretation using cash flow : Can you complete just NPV calculation and interpretation using cash flow and other information? Any issue with respect to payment or information
Assuming the price of a product is rising : Describe equivalent variation in words assuming the price of a product is rising. Provide a supporting diagram and ensure diagrams are labeled.
Determine the company total profit for the year : A construction company has total revenues of $1,150,000, total construction costs of $956,000, and general overhead costs of $159,000 for the year.
Evaluation of each techniques strategic contribution : Evaluation of each technique's strategic contribution to the e-business''s market leadership (3-4 slides). The specific techniques.
Calculate over-applied or under-applied overhead at year-end : Calculate the over-applied or under-applied overhead at year-end. Calculate the finished-goods inventory for the 12/31/01 balance sheet.
The serous membranes the pole pierces : The pole passes through the abdominal body wall and into and through the stomach, pierces the diaphragm, and finally stops in the left lung.
What are the contribution margin ratio for the company : What are the contribution margin and the contribution margin ratio for the company in Problem if $15,000 of the overhead is considered variable overhead?
Explain the concepts of intermediation : Explain the concepts of intermediation, disintermediation, and reintermediation - brick-and-mortar medical health care or education provider

Reviews

len1517913

6/5/2017 4:40:59 AM

Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business''s CRM and relationship marketing objectives (4-5 slides). Use the presentation notes section to describe concept applications in detail.

Write a Review

Marketing Management Questions & Answers

  Evaluate the technology trends available to help

Your detailed promotional strategy to support theintroduction(Advertising, sales promotion, sales force, direct marketing, P/Retc) Include your promotional budget, Evaluate the technology trends available to help youmarket the product.

  What the independent and dependent variable in this model

Interpret the coefficient of the price of Starbucks Coffee. What is it saying literally? Does this interpretation make sense? Why or why not? What are the independent variable(s) and dependent variable(s) in this model? (You can label them on the e..

  Determine how market commonality and resource similarity

determine how market commonality and resource similarity impact Apple's competitive standing in terms of its main rivals. Provide specific examples to support y

  Identify and explain one type of market segmentation

Identify and explain one type of market segmentation that you believe is being adopted by the Virgin Group Describe two other types of market segmentation that can be adopted by Virgin Group and explain the importance of market segmentation, tar..

  How might sue take advantage of demographic changes

How might Sue take advantage of demographic changes such as the aging of the U.S. population to improve CHC's performance?

  Provide three examples when advertising to intermediaries

1.provide three examples when advertising to intermediaries might be necessary? what are the objectives of such

  Explain the opportunity to increase sales

Discuss the bi-yearly review of each account that will take place and the credit increases that will be extended for any current accounts and explain the opportunity to increase sales by adding on these products as they help maintain computer speed..

  What are the characteristics of the target market

Who is this being sold to? What are the characteristics of the target market? Size or demographics? (Where will you find this information?)

  Which best describes br chicken value proposition

You are the marketing research director of a medium-sized manufacturing firm and you would like to engage an outside marketing research firm to conduct field interviews. Which of the following categories of marketing research firms should you use?

  What might you suggest they do differently

Describe your organization's buying center and how it adds value by procuring what your organization needs to conduct its business and produce its own products or services. How are the buying decisions made?

  Explain clearly why you suggest this entry strategy

Suggest the most appropriate market entry strategy for this product, Explain clearly why you suggest this entry strategy. What could possibly be the entry strategy's pros and cons when applied specifically to this situation (the assigned product an..

  Integrated marketing communication program

Write a report with content which can potentially later be used in an Integrated Marketing Communication program. Identify a specific marketing communication need or issue for a new product / an existing product / a corporate identity.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd