Evaluation of each techniques strategic contribution

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Reference no: EM131517913

Develop a PowerPoint presentation of 8-11 slides for a proposal, including 200-250 words of speaker notes per slide, covering the following:

The proposal should begin with a brief explanation of each separate technique (1-2 slides).

Present your evaluation of each technique's strategic contribution to the e-business''s market leadership (3-4 slides). The specific techniques that you should evaluate in your plan include the following:

personalized customer interaction
customer relationship management (CRM)
customer experience management (CEM)
interactive relationship marketing
mass customization
customerization

Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business''s CRM and relationship marketing objectives (4-5 slides).

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The present solution is based on concept of marketing management. The solution is prepared in the format of power-point presentation in which each slides is framed based on given instruction. The solution comprises of more than 170 words in slide and more than 100 words in note section. Overall, the solution contains more than 2200 words and that it is free from any form of plagiarism. The references used are given in APA format.

Reference no: EM131517913

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len1517913

6/5/2017 4:40:59 AM

Conclude with a proposed plan for integrating all of the strategic techniques to achieve the e-business''s CRM and relationship marketing objectives (4-5 slides). Use the presentation notes section to describe concept applications in detail.

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