Reference no: EM132904984

You are required to complete the following assessment on evaluation of an organization's digital content. In this assessment, students will critically review 2 'real life' organisations' digital content. As DMC consultants, you will choose two organisation and compare these organizations' content marketing strategies by reviewing the following:

• Branding goals of the two organizations

• Relevance of media platforms and content to the goals

• Relevance of content to the target audience

• The impact of digital marketing content on the audience

Description of task Content targeting involves delivering content that is relevant to the target audience. Even though organizations have different objectives, it is imperative that they create content that is perceived positively by the audience. By reviewing the content of an organization, as DMC consultants, you are to analyse the marketing goal of the two organizations. After identifying the branding goals of the organizations, critically review the media platforms used by these two organizations to deliver content to the audience. By using theoretical models, suggest if these media platforms are ideal in achieving these goals. For this, compare the two organizations' activities on these platforms. After identifying the relevance of the media platforms used by the organization, review the relevance of the organization's content on these platforms. By reviewing the relevance of the content to multiple market segments, explain if the content is ideal and provide recommendations for improvement.