Evaluation of alternatives and consumer behavior

Assignment Help Business Management

Reference no: EM132392324

Consumer Behavior

Reflective Journal

Evaluation of Alternatives

There are a number of factors that influence the type of criteria that consumers use when evaluating alternatives. Think back to a big purchase you recently made (car, home, boat, etc.) Reflect on the process you took to evaluate the item you purchased and the alternatives. Which of the six evaluative criteria did you use to make your decision (it can be more than one)? How did using these criteria help you to make your decision?

Your work should be at least 500 words and draw from your own personal thoughts and ideas. This journal entry should be written in first person and use concepts from the lesson. If you use information from the textbook or lecture, be sure that you cite your sources.

Reference no: EM132392324

Questions Cloud

The decision making process : Managers are constantly making decisions, often having to choose from several alternatives. Do you think either of Non-Rational models were a factor in decision

How it protects either the worker or the organization : Discuss the law, how it was originated and how it protects either the worker or the organization. Avoid using quotes from the articles

Discuss the benefits of compliance for Fitzgerald Foods : Explain the legal duties of directors and officers to corporation, including "business judgment rule."Discuss the benefits of compliance for Fitzgerald Foods.

Intels value-creation activities-value creation potential : Intel's value creation activities and value creation potential for the future. The role and impact of pricing. Effects of disruptive technologies

Evaluation of alternatives and consumer behavior : Evaluation of Alternatives. Consumer Behavior.There are a number of factors that influence the type of criteria that consumers use when evaluating alternatives.

Apply the industrial organization model : Apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.

Research paper for health care management : This assignment is designed to help synthesize the materials covered and apply it in a health care delivery.

The hard side of change management : Change is a challenge. This isn't news. We focus on all the elements that may stand in our way such as human resistance, poor leadership, or lack of motivation.

Upheld the value of human capital : What managers' decisions have you seen as course of action or program in health or safety that upheld the value of "human capital," or people in organization

User Account

All Pages