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In this section of the exam, you will answer 3 essay questions worth 30 points each. Take time to think through your answer and organize your response. Remember to save your work before proceeding to the next question. 1. Imagine you are creating a marketing plan for a company that will sell motor scooters . As you consider the marketing program, what types of strategy should you consider including in the plan? Propose one specific example of each type of strategy that you are considering and present your rationale (reasoning) for your strategy selections. 2. Imagine you are the marketing manager responsible for developing marketing strategy for a bicycle company. Propose the strategic marketing process you will use being sure the name the stages, the activities included in the stages and stage specific examples related to marketing bicycles. 3. Managing the product through successive stages of the product life cycle is an important role for a product manager. Assess the three ways to manage a product through its life cycle including examples to help clarify your assessment. Indicate the reasoning why you would prefer one method over another in a given situation. You can use any product in your examples.
Calculate a service level for each of the above airlines. Marketing expenses for each quarter are known in advance, and could be used to improve forecasting performance with respect to the number of subscribers.
A number of drivers of change have transformed the roles, functions and responsibilities of an operations manager over recent years. These drivers have not only been based on technological innovations but also on the need for organisations to develop..
Quantitative Analysis for decision making class
Computer-Aided Design is one of the techniques used by Regal Marine in the manufacturing of boats. With the aid of examples, critically discuss FIVE (5) techniques that are important to the design of Regal Marine's product
What is the optimal number of "Graduation Rings" Debbie should buy for the Campus Bookstore at Phoenix's University
Determine the problem as stochastic dynamic programming problem. Specify phases, states, decisions and the optimal value function.
Briefly explain Evolution and contributor of Operations management.
Compute the Optimal Order quantity of DVD players. Determine the appropriate reorder point.
Write a five-page paper discussing "Global Operations Management, Global Operations Manufacturing. What are the benefits/downsides of creating manufacturing operations outside the United States?
Describe the organisational culture or leadership style within Walmart
Mathematical formulation of the model
Service/ Manufacturing process design is based on a considerable number of different variables and shows, in essence, a number of trade-offs.
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