Evaluating you-attitude in documents that cross your desk

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Reference no: EM133053051

Evaluating You-Attitude in Documents that Cross your Desk (LO 6-1 to LO 6-5)  do not

Identify three sentences that use "you-attitude" in documents you see as a worker, consumer, or student. This material can come from business journals, magazines, professional websites, letters you've received from a business or non-profit organization, etc. 

a memo to your instructor discussing your examples. Within the memo, include the following information: 

1. The original sentence(s). 

2. A brief description of why the material does not adhere to you-attitude. 

3. A revised version of the sentence(s) that incorporates principles of you-attitude. 

Note: while our primary focus for this exercise is you-attitude, remember to consider some of the other concepts we've explored as well, such as audience awareness, reader benefits, and positive messaging.  

  • Sentence:  I have worked hard to get you the best contract possible.  Or:  You'll be happy to learn that we're ready to offer you the best contract possible.
  • Problems:  Writer, not reader, oriented writing: the writer is concerned about himself, how hard he worked or how happy he is, rather than what the reader receives (benefits)
  • Revisions: Under the new contract you'll receive dental insurance.

Reference no: EM133053051

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