Evaluating three to four close competitors of apple inc

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Reference no: EM133351101

Assignment:

Critically analyse the near environment by evaluating three to four close competitors of Apple Inc, looking at the key differences and similarities of the competitors' products. Clearly articulate what are their offerings vis a vis your chosen brand's offerings. What are the points of differences and points of similarities? You may use a table to present this information.

Market position- Where is the organisation at present and where is the opportunity or the gap?
You may also make use of Perceptual Maps.

Reference no: EM133351101

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