Reference no: EM133677205
Question: Offer constructive feedback by evaluating their choices and explain your reasoning. Include at least two ideas for each service category.
Use this format:
Marketing Strategies & Ideas:
HRM Methods & Ideas:
Consumerism Initiatives & Ideas:
Peer 1 Topic: Marketing Strategy Selection and Significance: Social Media Marketing - social media marketing is a long-term plan, also known as a marketing strategy. With the rise of social medias every year, healthcare is starting to follow suit through social media marketing. They produce content to appeal to the patients and use algorithms to determine who these ads will be shown to (Gunawardane, G., 2020, p.289). This will be important for our project to aim for patients of our hospitals as well as our customers for our retail clinic setting.
Peer 2 Topic: Consumerism Selection and Significance: Technology
The integration of technology such as Artificial Intelligence (AI) and the Internet of Things (IoT) during a healthcare merger significantly enhances operational efficiency, patient care, and competitive advantage. These technologies streamline processes, enable personalized and real-time patient monitoring, and reduce costs through automation and predictive analytics. Moreover, leveraging AI and IoT positions the merged entity as an innovation leader, attracting both patients seeking advanced care and top talent in the healthcare industry. This technological edge can be crucial for the success of a merger, offering new revenue streams and improving the overall quality of healthcare services provided.
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