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How does the customer lifetime value play an important role in choosing a target for Lululemon? Lululemon's target primarily composes of successful women in early 30s who do yoga. It triggers females to feel prettier, more cared for, and protective. Customer lifetime value measures how much Lululemon customers are worth in evaluating the times they buy the Lululemon product.
Choose a product or service you are familiar with. In developing an integrated marketing communications plan for that product or service what are the key pieces of information you will need from the corporate plan and the marketing plan to use for..
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Marketing and Services Marketing theory as well as concepts learnt in class to the analysis of a selected business and then to make recommendations for areas that require improvement.
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