Evaluating the mid-america transplant 2021 organization

Assignment Help Marketing Management

Reference no: EM133502044

Assignment:

Data Analysis and Interpretation

Company Name: Mid-America Transplant

Problem: The necessity to raise public awareness and educate people about organ donation was highlighted as one of the most intriguing marketing-related issues after evaluating the Mid-America Transplant 2021 organization.

Scenario: The new director of marketing for Mid-America Transplant 2021 must be willing and able to take on multiple projects at once. Moving on from the important marketing research project under development, they have a new task assigned by the chief executive officer (CEO) of the company. As part of a public relations initiative, the marketing director will present a research study at an upcoming conference. This is the time to shine. The CEO would like to approve the presentation topic. Detail a business report for the data collection, analysis, and findings sections of a study to the CEO of the company. Developing an ability to obtain and process information for decision-making as a marketing director will be a valuable addition to the business tool belt.

1. Article Details: find an article.

Can you find and review a scholarly (academic) peer-reviewed journal article from an online scholarly library that is on the topic of "competition in the global environement"?

Ensure the article addresses a global marketing research topic relevant to a specific industry, business, or product related to the chosen company.
Ensure the marketing research article was published within the past ten years.

2. Article Summary: detail a synopsis of the chosen marketing research article.

What is a three (3) paragraph summary of the chosen research article that explains its importance to the chosen company, the industry in which the company operates, or a product the chosen company sells from the perspective of "Global Competition" and/or "Global Communication."?

3. Data Collection Methods: provide details regarding the data collection conducted in the chosen article.

What are the data collection instruments used in the chosen article?
How the process of data collection is employed in the research conducted in the chosen article?
How does the sampling and measurement approach employed in the chosen article?

4. Principles of Information Analysis: explain the principles of information analysis.

What are three (3) examples of how the research in the chosen article adheres to the quantitative or qualitative principles of information analysis?

5. Data Preparation

What are three (3) examples explaining how the process of quantitative or qualitative data handling, preparation, and analysis was employed in the study of a chosen article?

6. Credibility

What are three (3) facts that made the study in the chosen article credible?

7. Informing Marketing Decisions: detail a report based on the data analysis in the study to provide business solutions for a marketing research problem?

How do the results of the data analysis answers the marketing research questions as presented in the article of chosen study?
How can the results of data analysis be used to inform marketing decisions?
Can the results of the data analysis be interpreted using non-technical business language?

References

Smith, J., Johnson, K., & Thompson, L. (2018). Examining Public Awareness and Knowledge of Organ Donation: A Systematic Review of the Literature. Journal of Health Communication, 25(1), 791-799.

Reference no: EM133502044

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