User Account

All Pages

Evaluating the mid-america transplant 2021 organization

Assignment Help Marketing Management
Reference no: EM133502044

Assignment:

Data Analysis and Interpretation

Company Name: Mid-America Transplant

Problem: The necessity to raise public awareness and educate people about organ donation was highlighted as one of the most intriguing marketing-related issues after evaluating the Mid-America Transplant 2021 organization.

Scenario: The new director of marketing for Mid-America Transplant 2021 must be willing and able to take on multiple projects at once. Moving on from the important marketing research project under development, they have a new task assigned by the chief executive officer (CEO) of the company. As part of a public relations initiative, the marketing director will present a research study at an upcoming conference. This is the time to shine. The CEO would like to approve the presentation topic. Detail a business report for the data collection, analysis, and findings sections of a study to the CEO of the company. Developing an ability to obtain and process information for decision-making as a marketing director will be a valuable addition to the business tool belt.

1. Article Details: find an article.

Can you find and review a scholarly (academic) peer-reviewed journal article from an online scholarly library that is on the topic of "competition in the global environement"?

  • Ensure the article addresses a global marketing research topic relevant to a specific industry, business, or product related to the chosen company.
  • Ensure the marketing research article was published within the past ten years.

2. Article Summary: detail a synopsis of the chosen marketing research article.

  • What is a three (3) paragraph summary of the chosen research article that explains its importance to the chosen company, the industry in which the company operates, or a product the chosen company sells from the perspective of "Global Competition" and/or "Global Communication."?

3. Data Collection Methods: provide details regarding the data collection conducted in the chosen article.

  • What are the data collection instruments used in the chosen article?
  • How the process of data collection is employed in the research conducted in the chosen article?
  • How does the sampling and measurement approach employed in the chosen article?

4. Principles of Information Analysis: explain the principles of information analysis.

  • What are three (3) examples of how the research in the chosen article adheres to the quantitative or qualitative principles of information analysis?

5. Data Preparation

  • What are three (3) examples explaining how the process of quantitative or qualitative data handling, preparation, and analysis was employed in the study of a chosen article?

6. Credibility

  • What are three (3) facts that made the study in the chosen article credible?

7. Informing Marketing Decisions: detail a report based on the data analysis in the study to provide business solutions for a marketing research problem?

  • How do the results of the data analysis answers the marketing research questions as presented in the article of chosen study?
  • How can the results of data analysis be used to inform marketing decisions?
  • Can the results of the data analysis be interpreted using non-technical business language?

References

Smith, J., Johnson, K., & Thompson, L. (2018). Examining Public Awareness and Knowledge of Organ Donation: A Systematic Review of the Literature. Journal of Health Communication, 25(1), 791-799.

Reference no: EM133502044

Questions Cloud

How might you expand on the speakers solution : Do you agree or disagree with the speaker's solution? Discuss and support your reasoning. Would you take a different approach? If not, how might you expand
What extent does this phenomenon constitute an environmental : explain important dimensions of this environmental challenge, and discuss some sustainable solutions developed by humans to address it.
Identify the industry the company operates in : Identify the industry the company operates in. What is the future outlook of the industry? What do you find compelling about the company or the industry?
Debate concerning the potential upside for merck : Does your analysis support the Chapter 3 issue for debate concerning the potential upside for Merck as a result of concentrating its efforts primarily
Evaluating the mid-america transplant 2021 organization : Scenario: The new director of marketing for Mid-America Transplant 2021 must be willing and able to take on multiple projects at once.
How did the first phase of the french revolution help : HIST 1015- How did the first phase of the French Revolution help to transform the relationship between rulers and ruled, and which key Enlightenment ideals help
What is the common name of the species : What is the common name of the species? - What is the species' binominal - two-part name. The genus should be upper case, and the species should be lower case
Write a five pages research paper about a musical culture : Write a 5 pages research paper about a musical culture NOT covered in this course. Areas covered in this course include Indonesia, Japan and Middle East.
How can organizations use social media to connect : What are mashups? How do social media apps enable and How can organizations use social media to connect with their customers

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd