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You are a marketing manager for a manufacturer of nonperishable products sold in grocery stores. In this role, you need to make various decisions about how much marketing/advertising support is needed by each product to maximize the profitability of the organization. Assess how the effectiveness of individual marketing/advertising approaches would be determined. Discuss how historical sales data, as well as promotional response data, can aid you in evaluating the effectiveness of the individual marketing/advertising approaches. Support your discussion with relevant examples, research, and rationale.
develop a five-point international code of business ethics to be used in decision-making by multinational teams in diverse areas of the world. Keep in mind the diversity of perspectives in the global realm, inclusion of values that obviously clash..
While the industry average ROE is about 15%, average profit margin of 50%, asset efficiency of 10%, and leverage ratio of 3, the ROE for ABC, Inc., using data from January 2011, was 8.00% on an average shareholder's equity of $25,000,000.
Red Top Company receives several complaints per day about the behavior of its drivers. Over a 9-day period (where days are the unit of measure), the owner received the following number of complaints from irate passengers: 3, 0, 8, 9, 6, 7, 4, 9, 8 fo..
In general, are organizational cultures more closely associated with their industry (e.g., high tech start-ups, automobiles, pharmaceuticals) or with their national cultures (e.g., Chinese, French, and American etc)? Why? Explain your response. The o..
Provide an analysis of your employer's or another company's risk tolerance and risk exposure. Include the impact this tolerance and exposure may have on potential outcomes. Be sure to include a numerical risk analysis for full points.
What should be considered in selecting an appropriate forecasting method and what are the advantages of combining statistical forecasts with judgment?
In order to prepare one's self to be a true leader in the global arena, individuals must know how they measure up with respect to the level of their leadership competencies. The intent of this discussion is to allow you as an individual to identify h..
If a firm has a divisional structure and places extreme pressures on its divisional executives to meet short-term profitability goals (e.g., quarterly income), could this raise some ethical considerations? Why? Why not?
Haply Inc. contracts with Barksdale LLC to have an engine repaired. After much negotiation, the parties agree that the engine will be repaired and reinstalled at Haply’s facilities in 5 days. Haply plans on losing $40,000 a day for each day the engin..
Use the “Comprehensive Model for Diagnosing Organization Systems.” Note that there are three levels of organizational analysis: Individual, Group, and Organization. Also note the five Design Components at the Individual Level.
Acquisition of an existing firm rather than going de novo may be the least risky and cost-efficient means of overcoming entry barriers such as
Create a WBS for a project of interest, such as building a house or planning a wedding. You do not have to select one of those two. In fact I encourage you to be creative. Describe the level of detail that should be included and the format of the WBS..
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